And Pinch of Yum is my little corner of the internet!

I’m the voice, author, and creator behind Pinch of Yum. What started as a casual hobby over 10 years ago in 2010 while I was working as a fourth grade teacher has now grown into a full-blown business (!!) that reaches millions of people with fun recipes each month, with content that has been featured on The Kitchn, CNN, Refinery29, Brit + Co, POPSUGAR, Huffington Post, The Everymom, PureWow, and more.

I live in Saint Paul, MN with my husband Bjork and our dog Sage. My favorite things in life are a big plate of pad Thai, sunny days, and going to the dog park.


I Love Food!

In this space, I am always sharing fresh, flavorful, (mostly) healthy recipes that I love to make and eat in my real, actual, every day life. If I wouldn’t eat it in real life, I won’t put in on the blog. My goal is to inspire you with food that is both approachable AND exciting, whether you’re cooking for yourself, your family, your roommates, or your friends. I want you to be so excited about these recipes that you eagerly await 5pm when you can go home from work and start cooking.

On a related note, I absolutely LOVE seeing the food that you’re making. It will make my day if you tag @pinchofyum in your Instagram photos and stories! We love to shout out our favorites on Fridays with our Reader Awards on Instagram Stories.


Going Deeper

Along with all the recipes, I also use the blog to share bits and pieces of my life outside the kitchen – from photos of my favorite trips, to reflections on grief and loss, to life as a dog mom.

  • Travel: From living in the Philippines, to the ultimate European adventure, to tacos in Austin! Oh my gosh, I love to travel. Check it all out here.
  • Loss: On New Year’s Day 2017, we lost our baby boy Afton the day after he was born. I have shared a lot about that journey on the blog and have found so many meaningful connections with readers through his story. You can learn more about our experience here.
  • Motherhood: In September 2018, we welcomed our baby girl Solvi Afton into the world. I’ve written a lot about her and my experiences with motherhood, which you can take a look at here.
  • Home Stuff: We bought our house in 2013 and have done multiple projects on it – from redecorating, to a full-blown kitchen remodel, to creating a master suite in our upstairs attic. Take a peek here.
  • Sage: Sage is a queen and she joined our family in 2015 and she is the absolute best. She’s also the official POY mascot. You can waste your day away looking at pictures of her here.

I also share about my life on my person instagram @lindsaymostrom.  I’d love if you followed me there too!

Our Team

We have an entire team of geniuses behind us at Pinch of Yum who are experts in a little bit of everything – from customer service, to social media, to videography, to assisting with recipe shoots. They are EVERYTHING.

Our team helps keep it all running smoothly.


Lindsay is the voice, author, and creator behind Pinch of Yum. She develops recipes and writes content for the blog and on Instagram. The little blog that started as her casual hobby for nights and weekends while working as a teacher has now grown into a full-fledged business. She lives in Minnesota with her husband Bjork, dog Sage, and daughter Solvi.


Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum. Day-to-day, you’ll mostly see him around Food Blogger Pro, as well as hosting the Food Blogger Pro podcast. Bjork is also husband to Lindsay, dad to Solvi, and lives in Minnesota with their dog Sage. He can usually be found with a coffee in hand.


Jenna is the Communications Manager at Pinch of Yum. She manages much of the day-to-day communication with readers and brands – on and off the blog. You can find her answering recipe questions on posts, helping readers with ebook purchases, coordinating partnership details with brands, and other various behind-the-scenes projects. Jenna lives in Minnesota with her husband.


Eman is the Content and Growth Specialist at Pinch of Yum. She helps plan and create fun new content, works on a variety of SEO and growth projects, coordinates partnership details with brands, and leads readers towards a great experience making recipes and poking around on the site. She’s a registered dietitian and loves chatting about nutrition and what you’re making for dinner. She lives with her family in good ol’ Minnesota and can be found with an iced coffee in hand searching for her next good read.


Emily is the video specialist at Pinch of Yum. She develops, films, and edits all of our recipe videos that you see here on the blog and on Instagram. She also works alongside our Food Blogger Pro team as our resident video expert, answering questions on the forum and live Q&As. Emily hails from northwest Ohio and also writes, photographs, and manages her blog, Jelly Toast.


Sage is our furry coworker and official POY team mascot. She likes treats, naps at the studio, and is just the absolute best. You can learn more about Sage here.